Pink Tax or how color determines the price

Pink Tax: Why women pay more for shaving products – and how you can save money

Women supposedly love pink. Or so the stereotype goes. And indeed, many cosmetic and shaving products for women are packaged in pink, purple, or pastel shades. The message behind this is clear – it's meant to suggest that these products were developed specifically for women. But appearances are deceiving: The "pink tax" means that women pay significantly more for products that are packaged differently but contain comparable ingredients.

What is the Pink Tax?

The "pink tax" describes the price premium women pay for products supposedly designed specifically for them – be it shaving foam, razor blades, a women's body razor, or a Venus razor for women. Studies show that women pay an average of around 27% more than men – for identical quality.

For example, while men spend around €15 on a men's wet razor, the price for the visually "feminine" counterpart is often several euros higher. In some cases, such as with shaving foam, a markup of over 90% has even been observed.

Why do women pay more?

The surcharge is not due to production, but to:

• Marketing strategies that specifically target female audiences.

• Packaging design in pink or pastel.

• Product names such as "Sensitive Extra Shave" or "Soft Goddess Style".

The result: Many women automatically reach for the products supposedly "for them" – and pay unnecessarily more.

Are there any alternatives?

Yes! Because women's hair is no different from men's. A men's wet razor or a razor blade subscription is often not only cheaper, but also more thorough, as it's designed for thicker beard hair.

Many women report that they achieve better results with men's razors – at significantly lower costs. The money saved can be put to better use than on overpriced products.

Conclusion: End the Pink Tax

The pink tax is a prime example of unfair pricing. Women can fight back against it by consciously choosing the "men's version"—be it the women's version of the Venus razor, the women's intimate shaver, or classic razor blades.

At Mornin' Glory, razors and blades start at €1.50 each – fair, transparent, and without unnecessary markups. Experience the difference for yourself and put an end to the pink tax.