Our story
MORNIN' GLORY – MORE THAN JUST A SHAVE.
What began with a blade is now a movement. We stand for care that's simple. For products that work. For a subscription that fits. And for a community that knows what it wants.
Power in the bathroom. Style in everyday life. Welcome to Mornin' Glory.
JULY 2012
The shaving big bang: The Mornin' Glory brand is born with one mission: to revolutionize men's grooming.
What follows is more than just a start-up: a great adventure begins.
SEPTEMBER – OCTOBER 2012
Things are getting serious: Our first permanent employee is coming on board – finally, no one has to make their own coffee anymore!
Shortly thereafter, there is movement in the camp: the first blades arrive, and we make room for what is to come.
The starting signal for Mornin' Glory has been given.
NOVEMBER – DECEMBER 2012
We're launching our Klingen subscription in Germany, and the feedback has been overwhelming! The best part: Mom says she's proud of us. And to top off the year, we're putting our first successful round of financing under the Christmas tree.
JANUARY – APRIL 2013
The shave is perfect, and so is the focus: In the first few months of the year, our main focus is on working, growing, and improving. And our efforts are paying off: In April, we hit the 1,000 subscriber mark.
A real milestone and just the beginning.
MAY – OCTOBER 2013
In May, we will launch our first TV commercial in Switzerland, reaching a broad audience on television for the first time.
Just a few months later, in October, we are taking our subscription model to the next level:
Our customers receive brand new razors and redesigned blades that are fresher, better, and sharper.
MARCH – APRIL 2014
Bonjour la France!
In March we cross national borders. Mornin' Glory is now available in France.
And just one month later, the message is: “ Servus Austria! ”
Our razor subscription is now conquering the Alpine Republic with style and sharpness.
AUGUST – DECEMBER 2014
No half measures: We're launching our first complete grooming range specifically for men who want more than just shaving.
And at the end of the year comes the crowning achievement: TÜV officially awards our Alpha blades a certification.
A strong statement for quality, made by Mornin' Glory.
JANUARY – JULY 2015
The new year begins with a real highlight: We've reached the 10,000 subscriber mark!
We're celebrating our premiere in March: Our new TV spot will go on air and show the world what we stand for.
And in July we are expanding our care range with two new products: After-Shave Balsam Sun and Body After-Shave Balsam.
More care. More morning glory.
OCTOBER 2015
The wish of many customers becomes reality:
Our first foaming shaving gel is finally hitting the market for those who appreciate a smooth shave with a rich lather.
Fresh, gentle, thoughtful, just like Mornin' Glory.
FEBRUARY – NOVEMBER 2016
We're taking off worldwide: In February, we'll be launching our travel sets and practical travel sizes, so that sophisticated travel is possible everywhere.
By July, we're already delivering to happy customers in 43 countries, a true international Mornin' Glory!
And at the end of the year, we're going one step further: Our new website goes live—more modern, faster, and more user-friendly than ever before.
MAY – NOVEMBER 2017
Even sharper, even better: Our popular Alpha blade is further optimized for a shaving experience on a new level.
And because true beauty also deserves a place: In November, your razor handle will finally get its elegant stand.
Stylishly parked. Always within reach.
MAY – JUNE 2018
Let the sun shine: Our body shaver celebrates its launch in May and immediately strikes a chord with our community. Practical, thorough, and popular.
In June, we're adding more products to our delivery schedule, with free shipping worldwide.
A real wow moment for those who want more.
JANUARY – MAY 2025
Fresh look, smart service:
Our new online shop is launching with a modern design, a simplified subscription system, new secure payment methods, and a clear, customer-centric strategy.
Faster, easier, better for an even more pleasant shopping experience.
COMING SOON...
We are far from finished.
Look forward to new products like Mornin' Glory Platinum, an exclusive premium shaving line, as well as numerous skincare highlights specifically for women.
Add to that fresh ideas, smart solutions and even more reasons to love Mornin' Glory.
Stay tuned, the best is yet to come.