Eine gute Idee lässt sich nicht liquidieren.
Die Mornin` Glory Story
What began with a blade is now a movement. We stand for care that's simple. For products that work. For a subscription that fits. And for a community that knows what it wants.
Power in the bathroom. Style in everyday life. Welcome to Mornin' Glory.
The shaving big bang: The Mornin' Glory brand is born with one mission: to revolutionize men's grooming.
What follows is more than just a start-up: a great adventure begins.
Things are getting serious: Our first permanent employee is coming on board – finally, no one has to make their own coffee anymore!
Shortly thereafter, there is movement in the camp: the first blades arrive, and we make room for what is to come.
The starting signal for Mornin' Glory has been given.
We're launching our Klingen subscription in Germany, and the feedback has been overwhelming! The best part: Mom says she's proud of us. And to top off the year, we're putting our first successful round of financing under the Christmas tree.
The shave is perfect, and so is the focus: In the first few months of the year, our main focus is on working, growing, and improving. And our efforts are paying off: In April, we hit the 1,000 subscriber mark.
A real milestone and just the beginning.
In May, we will launch our first TV commercial in Switzerland, reaching a broad audience on television for the first time.
Just a few months later, in October, we are taking our subscription model to the next level:
Our customers receive brand new razors and redesigned blades that are fresher, better, and sharper.
Bonjour la France!
In March we cross national borders. Mornin' Glory is now available in France.
And just one month later, the message is: “ Servus Austria! ”
Our razor subscription is now conquering the Alpine Republic with style and sharpness.
Die neue Platinum Serie ist die konsequente Weiterentwicklung von Mornin` Glory.
Über Jahre haben wir Konstruktionen verfeinert und Materialien präzise abgestimmt. Mit Platinum gehen wir in Fertigungstiefe und Ausführung einen Schritt weiter – in italienischen Manufakturen und mit sorgfältig ausgewähltem toskanischem Leder.
Die Serie richtet sich an Kunden, die Mechanik, Gewicht und Materialqualität differenziert bewerten.
Nicht als Abgrenzung.
Sondern als Ausarbeitung auf höchstem Niveau.